Core Belief Change

Personal Coaching
EFT - Emotional Freedom Technique
AFT - Attractor Field Technique
Training in EFT for beginners and practitioners
Biography - more about Mary Jones
Media Watch - EFT and Energy Psychology in the news

Enquiries, session bookings and charges

Home - back to the home page





Core Belief Change

After nearly five years of working with a variety of clients on a huge range of issues - and doing lots of work on myself along the way - one common factor has become very clear to me:

If you truly want to permanently change your life for the better,
you need to examine and alter your limiting Core Beliefs.

I've noticed something else very important too:

Clearing out limiting Core Beliefs can produce dramatic results,
making improvement and achievement of all kinds a whole lot easier.

So I've decided to cut to the chase in the way I work with people and in how I present what I do.

Basically, this is the deal: If you want me to work with you on any issue, you can expect to be working on the beliefs which are holding you back from what you want, sooner rather than later.


The following Q&A are designed to explain more about my approach:

What are Core Beliefs?

Choosing a direction (what you want from life) and then moving down that path (taking action) are both heavily influenced by your Core Beliefs - what you fundamentally believe to be true about yourself, about other people, and about life in general.

True transformation involves looking closely at what we believe and then choosing healthier beliefs. Anyone who has tried this knows that the job of deciding to have more positive beliefs can be easier said than done! Old thought patterns, habits and external influences can all too easily drag us back into negative beliefs again - which in turn keep us behaving in the same old ways and getting the same results.

What's needed - and what is offered here - are radical technologies for clearing Core Beliefs, and then installing positive new ones.

Working at the level of Core Beliefs offers a radical new perspective on whatever issue or goal you want to work on. From this perspective, all your life issues, perceived limitations, blocks to progress, doubts and anxieties are all just symptoms of something much deeper - they are inevitable outcomes of your Core Beliefs.


Where do Core Beliefs come from? (Is it my fault?)

Most Core Beliefs are established in early childhood, sometimes even before language has developed.

They are typically formed in response to "traumas" - events in the child's life which from the child's point of view was traumatic or made a strong emotional impression. These "traumas" could be events which an adult would appreciate as being traumatic - such as the death of a parent, an accident etc. But they can also be events which an adult wouldn't regard as being traumatic at all - such as having a favourite toy taken away, an unexpected departure of a parent (even if it is only to go out to the shops), the arrival of another sibling, not being fed soon enough to avoid hunger, being told off by a parent and so on. The list is endless - and not all children will find the same events traumatic or come to the same conclusions about them.

The mind responds to such "traumas" by deciding what the event "means". These conclusions become the basis for ongoing beliefs. The purpose of this process is fundamentally around safety and survival - i.e. pre-human mechanisms which we cannot avoid.

We can pick up additional Core Beliefs from those around us - parents, teachers, peers, society in general, the media etc - all can reflect back to us and reinforce our own Core Beliefs.

Therefore, any negative Core Beliefs you might have are the result of (a) brain mechanisms that are pre-human, (b) the thought processes of a young child, possibly pre-verbal and (c) external reinforcement.

Remembering this makes it a lot easier to understand that you, the adult, cannot be "to blame" for either having negative Core Beliefs or for keeping them for so long. In fact it would be fair to say "What chance did I have of NOT having them?". It is therefore pointless to give oneself a hard time (or anyone else) about having negative beliefs - and in fact such judgment simply makes things worse, often further reinforcing the negative Core Beliefs themselves ("You see, look how bad/weak/hopeless I am for having all these beliefs.")

However, the tools available to you here do offer you a way of taking back responsibility by consciously and deliberately finding and eliminating the Core Beliefs that you no longer want.


How do Core Beliefs affect my life?

All beliefs, but especially the Core Beliefs, act as data filters as we take in information and think about ourselves, other people and the world around us. The mind has a vested interest in maintaining our belief systems and for most people, most of the time, the mind does a good job of proving that our Core Beliefs are correct. In fact it will go to great lengths to do so, even if it means experiencing emotional distress, troubled relationships, financial difficulty, and unfulfilling lives along the way.

The effect of negative Core Beliefs is that we find ourselves inexorably drawn to people, situations and behaviours which match and fulfil our Core Beliefs. To seek out people and events which contradict our Core Beliefs would be to undermine the truth of them, and therefore to make ourselves "wrong".

This is all done unconsciously of course and is not a matter for self-judgment or blame - it is simply how the human brain works. In fact the more one understands how this works, the more it becomes possible to view our own negative behaviour (and that of others) with compassion instead of judgment.

But the good news is that although this is a natural function of the human mind (to acquire and hold on to Core Beliefs, and then find ways of making them true), we now have the technology to precisely identify and eliminate Core Beliefs and to establish new, positive ones.


What about other beliefs which aren't Core?

Not all the beliefs we work with will be "Core". They could be fairly superficial or recently acquired beliefs such as "I'm not management material" or "I'm no good with computers". I work with whatever beliefs present themselves until the issue shifts and you are able to go and take the action you need to take to achieve what you want. But if the issue doesn't shift, we'll go deeper, until we find what's blocking you.

Often, more recent or superficial beliefs like these are built on Core Beliefs. For instance the belief about "I'm not management material" might be based on more Core Beliefs such as "I'm not good enough" or "It's dangerous to be in the spotlight" or "I'm not accepted by others".

Ultimately, you don't have to worry about which type of belief is the issue - EFT and AFT are effective on all types of belief.


Isn't changing beliefs hard work?

Trying to change subconscious processes through conscious will is certainly hard work and takes a huge amount of willpower - and that's assuming you can correctly identify which beliefs need changing.

What both EFT, but especially AFT offer you, is a way to work with the subconscious mind, instead of trying to fight it. The meridian system is a physical system which can directly access the emotional and subconscious aspects of the mind. Stimulating the meridian system while focussing on an issue or belief allows the issue to be released gently from the subconscious.

Once a belief has been identified, eliminating it takes typically only a few minutes. Thus you could easily remove several beliefs in a single session. Self-development work that once might have taken years or even a lifetime's work, can now be achieved within a few sessions.


Will changing Core Beliefs make me feel different about myself or unsettled?

Understandably many people feel uncomfortable at first, questioning beliefs they thought were simply "the way things are". We all use beliefs to help us define who we are, what the world is like and our position within it. And questioning these beliefs can seem like a threat to our current understanding of these fundamental assumptions.

But once clients start to understand the effect and the sometimes terrible cost that negative beliefs can have on their success and happiness, the process of clearing out these old beliefs becomes a very enjoyable task indeed! I like to think of it as decluttering of the heart and mind. Clients who have let go of some of their negative beliefs do not feel their sense of identity and reality threatened in any way. What they consistently report is feeling lighter and more at peace with themselves - and with a lot more energy and freedom to pursue what they really enjoy and value in life.

Belief change work is conducted gently, safely and under your complete control. The methods I use (EFT and AFT) allow you to retain complete knowledge and control about what's being worked on, and allow you to explore and eliminate beliefs at a rate that feels comfortable to you. The focus always remains on achieving what YOU want and doing that in a way which works for you.


How do I know what my limiting Core Beliefs are?

You may not know, and you don't need to know in order to begin the work. Part of the AFT process involves finding this out, using a combination of conversation and muscle testing.

Sometimes people have a good idea about some of their Core Beliefs, based on other work they have done or by listening to themselves when they think and speak. Sometimes the Core Beliefs that are found are a complete surprise, having been completely unconscious up till now.

So although your Core Beliefs may not be immediately obvious to you, this is no obstacle to finding them and clearing them.


What if I find a Core Belief I don't want to change?

Whatever belief change work you choose to do, YOU get to decide which beliefs to keep and which to eliminate.

The process of discovering limiting Core Beliefs is almost always in the context of a client wanting to improve a specific area of their life. Having discovered the belief(s) underpinning the issue, clients are usually only to eager to be rid of them, as they can see the benefits of doing so.


What about my Religious or Spiritual Beliefs?

Neither EFT nor AFT remove or in any way disrupt positive belief systems. Beliefs which give rise to Love, Peace, Joy, Faith, Trust, Compassion and closeness to the Divine - i.e. the foundation and aim of most religious and spiritual teaching - are left intact. In fact, clearing out the negative Core Beliefs tend only to enhance and improve someone's ability to connect with these positive qualities in themselves and to see them in others.

Indeed, the belief change methods offered here could be used very constructively to help remove the human and self-centered attitudes which separate us from each other and from the divine.

To repeat, whatever belief change work you choose to do, YOU get to decide which beliefs to keep and which to eliminate.